{"id":7415,"date":"2022-05-16T10:09:36","date_gmt":"2022-05-16T08:09:36","guid":{"rendered":"https:\/\/swissdigitalcenter.ch\/news\/factory5\/"},"modified":"2022-05-24T14:36:57","modified_gmt":"2022-05-24T12:36:57","slug":"factory5","status":"publish","type":"post","link":"https:\/\/swissdigitalcenter.ch\/de\/success-stories\/factory5\/","title":{"rendered":"Factory5"},"content":{"rendered":"\n<p><strong>Factory5, une entreprise bas\u00e9e \u00e0 Is\u00e9rables et active dans la micro-m\u00e9canique, s\u2019est mis \u00e0 l\u2019acquisition de client\u00e8le via le digital depuis le d\u00e9but de la pand\u00e9mie en mars 2020. \u00ab Nous utilisons principalement LinkedIn et la communaut\u00e9 de 15&#8217;000 followers que nous avons mont\u00e9e. Cela marche vraiment fort, puisque nous recevons une demande tous les deux \u00e0 trois jours \u00bb, pr\u00e9cise Samuel Vuadens, directeur de Factory5. Ce dernier utilise les publicit\u00e9s payantes et cibl\u00e9es, qui ont remplac\u00e9 les foires professionnelles. L\u2019action sur LinkedIn est compl\u00e9t\u00e9e par des publicit\u00e9s Google, afin de pousser les prospects \u00e0 contacter Factory5, selon un processus tr\u00e8s clair d\u00e9velopp\u00e9 en interne.&nbsp;<\/strong><\/p>\n\n\n\n<p>Assez rapidement durant ce processus, un rendez-vous en ligne est propos\u00e9 aux futurs clients. \u00ab Nous faisons tout pour entrer en contact avec les clients, notamment par un chat en ligne. L\u2019id\u00e9e est de rapidement savoir si l\u2019on a affaire \u00e0 des curieux ou \u00e0 des personnes r\u00e9ellement int\u00e9ress\u00e9es par nos produits \u00bb. Avec cette fa\u00e7on de faire, Factory5 est tr\u00e8s vite fix\u00e9e sur la valeur des contacts. Le processus de vente est quant \u00e0 lui automatis\u00e9 via la plateforme de production de l\u2019entreprise, avec des devis et des contrats qui peuvent \u00eatre directement envoy\u00e9s aux clients. Il en va de m\u00eame pour toute la partie maintenance, apr\u00e8s l\u2019achat des machines.<br><br>\u00ab Avec cette fa\u00e7on de faire, je suis presque certain que plus personne ne rate nos produits et services \u00bb, affirme Samuel Vuadens. \u00abJe n\u2019ai ainsi plus l\u2019angoisse de dire que l\u2019on ne fait pas assez de publicit\u00e9, et je n\u2019ai plus de remords \u00e0 ne pas pouvoir aller sur les foires industrielles \u00bb.<br><br><strong>Les co\u00fbts d\u2019acquisition ont fondu &nbsp;<\/strong><br>Au niveau des frais, les budgets digitaux de Factory5 ont \u00e9t\u00e9 divis\u00e9s par deux par rapport \u00e0 l\u2019acquisition traditionnelle via les foires. Les retours clients sont en revanche beaucoup plus nombreux. Le co\u00fbt par contact a ainsi pu \u00eatre divis\u00e9 d\u2019un facteur quatre \u00e0 six.<br><br>Pour obtenir du succ\u00e8s dans l\u2019acquisition digitale, il est important de faire un maximum d\u2019exp\u00e9riences par soi-m\u00eame, mais \u00e9galement investir du temps. \u00ab Chez nous, une personne prend une demi-journ\u00e9e par semaine pour faire grandir et alimenter notre communaut\u00e9 en ligne \u00bb. Il ne faut pas h\u00e9siter \u00e0 foncer, conclut Samuel Vuadens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Factory5, une entreprise bas\u00e9e \u00e0 Is\u00e9rables et active dans la micro-m\u00e9canique, s\u2019est mis \u00e0 l\u2019acquisition de client\u00e8le via le digital depuis le d\u00e9but de la pand\u00e9mie en mars 2020. \u00ab Nous utilisons principalement LinkedIn et la communaut\u00e9 de 15&#8217;000 followers que nous avons mont\u00e9e. Cela marche vraiment fort, puisque nous recevons une demande tous les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[897],"tags":[],"class_list":["post-7415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Factory5 &#8211; Swiss Digital Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissdigitalcenter.ch\/de\/success-stories\/factory5\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Factory5 &#8211; Swiss Digital Center\" \/>\n<meta property=\"og:description\" content=\"Factory5, une entreprise bas\u00e9e \u00e0 Is\u00e9rables et active dans la micro-m\u00e9canique, s\u2019est mis \u00e0 l\u2019acquisition de client\u00e8le via le digital depuis le d\u00e9but de la pand\u00e9mie en mars 2020. \u00ab Nous utilisons principalement LinkedIn et la communaut\u00e9 de 15&#8217;000 followers que nous avons mont\u00e9e. 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