{"id":14081,"date":"2025-02-24T16:04:50","date_gmt":"2025-02-24T15:04:50","guid":{"rendered":"https:\/\/swissdigitalcenter.ch\/?p=14081"},"modified":"2025-02-24T16:07:05","modified_gmt":"2025-02-24T15:07:05","slug":"le-moteur-de-la-transformation-digitale-cest-le-dirigeant-et-pas-la-technologie","status":"publish","type":"post","link":"https:\/\/swissdigitalcenter.ch\/fr\/news\/le-moteur-de-la-transformation-digitale-cest-le-dirigeant-et-pas-la-technologie\/","title":{"rendered":"\u00ab\u2009Le moteur de la transformation digitale, c\u2019est le dirigeant et pas la technologie\u2009\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14081\" class=\"elementor elementor-14081\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0196ace e-flex e-con-boxed e-con e-parent\" data-id=\"0196ace\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3af32 elementor-widget elementor-widget-text-editor\" data-id=\"7b3af32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">Lors de la 19e \u00e9dition de la Swiss Digital Conf\u00e9rence, <a href=\"https:\/\/www.linkedin.com\/in\/damienfournier\/?originalSubdomain=ch\" target=\"_blank\" rel=\"noopener\">Damien Fournier<\/a>, CEO de Bright, a soulign\u00e9 l&rsquo;importance d&rsquo;une approche pragmatique dans la transformation digitale des entreprises. Il a mis en avant le r\u00f4le crucial du MVP (Minimum Viable Product) pour tester rapidement des id\u00e9es sans investir massivement, tout en insistant sur l&rsquo;importance de l&rsquo;humain dans ce processus. En outre, la digitalisation doit \u00eatre planifi\u00e9e et ex\u00e9cut\u00e9e avec une vision claire et une \u00e9quipe d\u00e9di\u00e9e pour surmonter les r\u00e9sistances au changement.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pour les PME, il est essentiel de ne pas chercher \u00e0 r\u00e9inventer la roue, mais de documenter les opportunit\u00e9s, de chiffrer les actions et de piloter les projets avec rigueur. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Le digital doit apporter de la valeur \u00e0 l\u2019entreprise, pas simplement \u00eatre une contrainte technologique<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb, a pr\u00e9cis\u00e9 Damien Fournier.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La transformation digitale doit \u00eatre abord\u00e9e avec pragmatisme, en identifiant les opportunit\u00e9s et en documentant chaque \u00e9tape pour maximiser la valeur. Le <\/span><i><span data-contrast=\"auto\">business design<\/span><\/i><span data-contrast=\"auto\"> est ainsi une notion essentielle pour comprendre comment extraire la valeur ajout\u00e9e pour les clients et adapter son offre. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Il s\u2019agit de disrupter les piliers strat\u00e9giques de l\u2019entreprise en se demandant ce que le digital peut apporter \u00e0 chacun d\u2019eux.<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb Une fois ces piliers d\u00e9finis, un business plan permet de lister et de financer les projets digitaux.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h3><b><span data-contrast=\"auto\">Une approche \u00ab<\/span><\/b><b><span data-contrast=\"auto\">\u2009<\/span><\/b><b><span data-contrast=\"auto\">semi-agile<\/span><\/b><b><span data-contrast=\"auto\">\u2009<\/span><\/b><b><span data-contrast=\"auto\">\u00bb pour les PME<\/span><\/b><\/h3><p><span data-contrast=\"auto\">Damien Fournier n\u2019est pas un fan de la notion d\u2019agilit\u00e9 en entreprise, pr\u00f4nant plut\u00f4t une approche semi-agile. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">L\u2019agilit\u00e9, c\u2019est bien, mais elle n\u00e9cessite des experts. Pour les PME, il est souvent plus r\u00e9aliste de sp\u00e9cifier ce dont on a besoin, de chiffrer les co\u00fbts et de documenter les processus avant de se lancer.<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb Cette m\u00e9thode permet de r\u00e9duire les d\u00e9rapages financiers et de mener des transformations digitales par petits projets. <\/span>\u00a0<br \/>\u00a0<br \/><span data-contrast=\"auto\">Le MVP (Minimum Viable Product) est un autre \u00e9l\u00e9ment central de sa strat\u00e9gie. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Pour tester une id\u00e9e, inutile de tout d\u00e9velopper. Un prototype jetable suffit pour valider le concept avant d\u2019investir davantage.<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb Il cite l\u2019exemple de Petgen.com, un laboratoire 100% digitalis\u00e9, dont le syst\u00e8me d\u2019information complet a \u00e9t\u00e9 d\u00e9velopp\u00e9 en seulement 20 jours pour CHF 10 000.-. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Le site doit rester un \u00e9l\u00e9ment jetable, car il \u00e9volue constamment. L\u2019important, c\u2019est de dissocier la partie visible (site web) du syst\u00e8me de gestion.<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h3><b><span data-contrast=\"auto\">Ne pas h\u00e9siter \u00e0 externaliser certaines t\u00e2ches<\/span><\/b><\/h3><p><span data-contrast=\"auto\">Damien Fournier a rappel\u00e9 l\u2019importance de savoir qui fait quoi dans une transformation digitale. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Il faut internaliser les comp\u00e9tences strat\u00e9giques, comme l\u2019analyse business, et externaliser ce qui peut devenir obsol\u00e8te, comme le d\u00e9veloppement technique.<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb Selon lui, les chefs de projet sont la cl\u00e9 de cette transition, tandis que les r\u00f4les tels que l\u2019UX ou le marketing peuvent \u00eatre externalis\u00e9s.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pour conclure, il a \u00e9voqu\u00e9 l\u2019avenir proche et l\u2019\u00e9mergence des agents IA autonomes. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Ces outils vont toucher tous les m\u00e9tiers, mais ils ne doivent pas nous remplacer. Il faut rester agile, confiant et cr\u00e9atif pour en tirer le meilleur parti.<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb Dans cette perspective, il insiste sur le fait que \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">la transformation digitale est avant tout une affaire humaine. Une vision puissante et un dirigeant d\u00e9termin\u00e9 sont les v\u00e9ritables moteurs du changement.<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb Ainsi, si la technologie est un outil pr\u00e9cieux, c\u2019est bien l\u2019humain et sa capacit\u00e9 \u00e0 s\u2019adapter qui feront la r\u00e9ussite des entreprises de demain.<\/span>\u00a0<br \/><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">Propos recueillis le 30 janvier 2025 au Swiss Digital Center de Sierre<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lors de la 19e \u00e9dition de la Swiss Digital Conf\u00e9rence, Damien Fournier, CEO de Bright, a soulign\u00e9 l&rsquo;importance d&rsquo;une approche pragmatique dans la transformation digitale des entreprises. Il a mis en avant le r\u00f4le crucial du MVP (Minimum Viable Product) pour tester rapidement des id\u00e9es sans investir massivement, tout en insistant sur l&rsquo;importance de l&rsquo;humain [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab\u2009Le moteur de la transformation digitale, c\u2019est le dirigeant et pas la technologie\u2009\u00bb &#8211; Swiss Digital Center<\/title>\n<meta name=\"description\" content=\"Lors de la 19e \u00e9dition de la Swiss Digital Conf\u00e9rence, Damien Fournier, CEO de Bright, a 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