{"id":14142,"date":"2025-03-11T17:22:06","date_gmt":"2025-03-11T16:22:06","guid":{"rendered":"https:\/\/swissdigitalcenter.ch\/?p=14142"},"modified":"2025-03-11T17:22:08","modified_gmt":"2025-03-11T16:22:08","slug":"transformation-digitale-dans-les-pme-aller-au-dela-du-mythe-technologique","status":"publish","type":"post","link":"https:\/\/swissdigitalcenter.ch\/fr\/news\/transformation-digitale-dans-les-pme-aller-au-dela-du-mythe-technologique\/","title":{"rendered":"Transformation digitale dans les PME\u2009: aller au-del\u00e0 du mythe technologique\u2009!\u00a0\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14142\" class=\"elementor elementor-14142\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34f05cc e-flex e-con-boxed e-con e-parent\" data-id=\"34f05cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee49225 elementor-widget elementor-widget-text-editor\" data-id=\"ee49225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">Dans un monde o\u00f9 la technologie semble dicter sa loi, les dirigeants de PME doivent garder la t\u00eate froide. La transformation digitale n&rsquo;est pas une fin en soi, mais un moyen au service d&rsquo;une strat\u00e9gie d&rsquo;entreprise. Tels sont les principaux messages d\u00e9livr\u00e9s par <a href=\"https:\/\/www.linkedin.com\/in\/alineisoz\/?locale=fr_FR\" target=\"_blank\" rel=\"noopener\">Aline Isoz<\/a>, sp\u00e9cialiste de la transformation digitale. Cette derni\u00e8re s\u2019exprimait dans le cadre de la <a href=\"https:\/\/swissdigitalcenter.ch\/swiss-digital-conference\/\" target=\"_blank\" rel=\"noopener\">Swiss Digital Conference 2025<\/a>. Pour elle, le dirigeant du futur doit avant tout rester ancr\u00e9 dans ses fondamentaux, tout en accompagnant le changement avec pragmatisme et humanit\u00e9. Une vision qui replace l&rsquo;humain au centre des pr\u00e9occupations, bien loin des discours technocentr\u00e9s qui dominent parfois le d\u00e9bat.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Le num\u00e9rique ne doit pas \u00eatre la raison d&rsquo;\u00eatre des entreprises<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb, pr\u00e9cise Aline Isoz, en rappelant que la r\u00e9volution num\u00e9rique n&rsquo;est finalement qu&rsquo;une \u00e9volution de l&rsquo;informatisation des entreprises, qui dure depuis 60 ans. Cette perspective historique permet de d\u00e9mystifier certains concepts, notamment celui de l&rsquo;intelligence artificielle (IA). \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">L&rsquo;IA ne va pas prendre les responsabilit\u00e9s \u00e0 la place des dirigeants<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb, souligne-t-elle, pr\u00e9conisant \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">une approche pragmatique et rationnelle<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb. Elle invite plut\u00f4t \u00e0 consid\u00e9rer ces outils comme des supports d&rsquo;aide \u00e0 la d\u00e9cision, sans tomber dans le pi\u00e8ge des \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">projets faramineux<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb qui pourraient s&rsquo;av\u00e9rer trop co\u00fbteux.<\/span><\/p><h3><b><span data-contrast=\"auto\">L\u2019importance de la formation<\/span><\/b><\/h3><p><span data-contrast=\"auto\">La formation des collaborateurs appara\u00eet comme un enjeu crucial, m\u00eame si \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">la formation prend du temps et il faut d\u00e9gager du temps aux gens<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb. Cette dimension humaine s&rsquo;accompagne de d\u00e9fis r\u00e9glementaires majeurs, avec 80 milliards de co\u00fbts de l&rsquo;inflation r\u00e9glementaire en Suisse, qui freinent l&rsquo;innovation. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Il est d\u00e8s lors impossible que le prochain Google soit suisse dans ce contexte<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb, d\u00e9plore l&rsquo;experte. Elle illustre ce point avec une anecdote historique sur l&rsquo;arriv\u00e9e de l&rsquo;automobile, o\u00f9 la loi exigeait qu&rsquo;un homme avec un drapeau rouge marche devant chaque voiture &#8211; une r\u00e9glementation rapidement abrog\u00e9e face \u00e0 son absurdit\u00e9.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La question de la s\u00e9curit\u00e9 num\u00e9rique n&rsquo;est pas en reste. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Il n\u2019y a pas de risque z\u00e9ro d\u00e8s lors que l\u2019on utilise des outils informatiques<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb, rappelle-t-elle, tout en soulignant l&rsquo;importance d&rsquo;adapter les solutions aux moyens des PME. La consolidation des acteurs dans le digital pose \u00e9galement des questions strat\u00e9giques sur le choix des solutions et l&rsquo;ind\u00e9pendance technologique des entreprises.<\/span><\/p><h3><b><span data-contrast=\"auto\">Autoriser les \u00e9checs<\/span><\/b> \u00a0<\/h3><p><span data-contrast=\"auto\">Le dirigeant moderne doit selon elle \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">porter les projets, favoriser l&rsquo;innovation et les initiatives tout en autorisant les \u00e9checs<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb. Une culture de l&rsquo;\u00e9chec qui fait particuli\u00e8rement d\u00e9faut en Suisse, alors qu&rsquo;elle est pourtant indispensable \u00e0 l&rsquo;apprentissage. \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">Rien n&rsquo;est jamais acquis dans tous les projets, y compris digitaux<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb, rappelle-t-elle, ajoutant que \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">la transformation digitale n&rsquo;a pas de fin<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Les enjeux sociaux et environnementaux ne sont pas oubli\u00e9s. L&rsquo;experte soul\u00e8ve notamment la question de l&rsquo;impact de l&rsquo;automatisation sur l&#8217;emploi et la n\u00e9cessit\u00e9 de \u00ab<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">se poser la question de ce que l&rsquo;on fait des gens dont on a optimis\u00e9 le travail<\/span><span data-contrast=\"auto\">\u2009<\/span><span data-contrast=\"auto\">\u00bb. En conclusion, Aline Isoz a \u00e9galement insist\u00e9 sur l&rsquo;importance de consid\u00e9rer l&rsquo;impact climatique du num\u00e9rique, un aspect souvent n\u00e9glig\u00e9.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">Propos recueillis le 30 janvier 2025 lors de la Swiss Digital Conf\u00e9rence<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans un monde o\u00f9 la technologie semble dicter sa loi, les dirigeants de PME doivent garder la t\u00eate froide. La transformation digitale n&rsquo;est pas une fin en soi, mais un moyen au service d&rsquo;une strat\u00e9gie d&rsquo;entreprise. Tels sont les principaux messages d\u00e9livr\u00e9s par Aline Isoz, sp\u00e9cialiste de la transformation digitale. Cette derni\u00e8re s\u2019exprimait dans le [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformation digitale dans les PME\u2009: aller au-del\u00e0 du mythe technologique\u2009!\u00a0\u00a0 &#8211; Swiss Digital Center<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les principaux messages d\u00e9livr\u00e9s par Aline Isoz, sp\u00e9cialiste de la transformation digitale, lors de la derni\u00e8re Swiss Digital Conf\u00e9rence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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