{"id":15381,"date":"2025-10-28T12:04:02","date_gmt":"2025-10-28T11:04:02","guid":{"rendered":"https:\/\/swissdigitalcenter.ch\/?p=15381"},"modified":"2025-10-28T12:07:30","modified_gmt":"2025-10-28T11:07:30","slug":"les-pme-suisses-passent-a-cote-dun-important-potentiel-numerique","status":"publish","type":"post","link":"https:\/\/swissdigitalcenter.ch\/fr\/news\/les-pme-suisses-passent-a-cote-dun-important-potentiel-numerique\/","title":{"rendered":"Les PME suisses passent \u00e0 c\u00f4t\u00e9 d&rsquo;un important potentiel num\u00e9rique\u2009!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15381\" class=\"elementor elementor-15381\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd54d6 e-flex e-con-boxed e-con e-parent\" data-id=\"dbd54d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60d4a170 elementor-widget elementor-widget-text-editor\" data-id=\"60d4a170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Une r\u00e9cente \u00e9tude men\u00e9e par localsearch et la <a href=\"https:\/\/www.hslu.ch\" target=\"_blank\" rel=\"noopener\">Haute \u00c9cole de Lucerne (HSLU)<\/a> montre que les PME suisses passent \u00e0 c\u00f4t\u00e9 d&rsquo;un important potentiel num\u00e9rique sur le march\u00e9\u2009: le foss\u00e9 entre les besoins des clients et l&rsquo;offre num\u00e9rique est vraiment profond. <\/strong><\/p>\n<p>Le monde num\u00e9rique \u00e9volue \u00e0 une vitesse fulgurante\u2009: l&rsquo;intelligence artificielle, les nouveaux syst\u00e8mes de recherche et de r\u00e9servation, ainsi que diverses plateformes, r\u00e9volutionnent la mani\u00e8re dont les clientes et clients recherchent des offres, comparent et r\u00e9servent des prestations.<\/p>\n<p>Cependant, les PME suisses sont \u00e0 la tra\u00eene dans cette transition, comme le montre clairement l&rsquo;\u00e9tude\u00a0<a href=\"https:\/\/www.localsearch.ch\/fr\/etude-sur-les-pme\/?utm_source=news&amp;utm_medium=medienmitteilung_fr&amp;utm_campaign=kmustudie_presseportal&amp;utm_id=digitalone_v2\">\u00ab\u00a0PME Digital Pulse 2025\u00a0\u00bb<\/a>\u00a0men\u00e9e par localsearch et la Haute \u00c9cole de Lucerne (HSLU). Deux lacunes majeures et un moteur pour l&rsquo;avenir se distinguent nettement\u2009:<\/p>\n<ul>\n<li><strong>Lacune d&rsquo;information num\u00e9rique\u2009<\/strong>: 82% de la population suisse souhaite s&rsquo;informer en ligne sur les services propos\u00e9s par les PME, mais seulement 36% des PME interrog\u00e9es disposent de leur propre site Internet.<\/li>\n<li><strong>Lacune de r\u00e9servation num\u00e9rique:<\/strong>\u00a077% de la population souhaite pouvoir prendre rendez-vous en ligne aupr\u00e8s des PME. Pour 56% de la population, la possibilit\u00e9 de r\u00e9servation num\u00e9rique est m\u00eame un facteur majeur dans le choix du prestataire. Mais seulement 3% des PME suisses offrent cette possibilit\u00e9 sur leur site Internet.<\/li>\n<li><strong>L&rsquo;IA, la source d&rsquo;information de l&rsquo;avenir:<\/strong>\u00a0une personne sur cinq utilise d\u00e9j\u00e0 l&rsquo;intelligence artificielle, comme ChatGPT ou Copilot, pour rechercher des informations sur les services propos\u00e9s par les PME. \u00c0 l&rsquo;avenir, cette d\u00e9marche sera effectu\u00e9e par environ 50% de la population.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Visibilit\u00e9 sur une multitude de plateformes<\/strong><\/h3>\n\n<p>L&rsquo;\u00e9tude montre par ailleurs que la population a recours \u00e0 une multitude de canaux num\u00e9riques pour rechercher des services propos\u00e9s par les PME, notamment les moteurs de recherche, les plateformes d&rsquo;\u00e9valuation, les services bas\u00e9s sur l&rsquo;IA et les r\u00e9seaux sociaux. Pour les PME, cela signifie surtout que la visibilit\u00e9 ne se d\u00e9cide plus uniquement sur Google, mais simultan\u00e9ment sur une multitude de plateformes num\u00e9riques\u2009: des annuaires et des services de navigation, aux r\u00e9seaux sociaux et aux outils bas\u00e9s sur l&rsquo;IA.<\/p>\n<p>\u00ab\u00a0La population suisse est pr\u00eate pour le num\u00e9rique, mais souvent, ce n&rsquo;est pas encore le cas des PME,\u00a0\u00bb constate Stefano Santinelli, CEO de localsearch. \u00ab\u00a0Celles qui ne construisent pas, d\u00e8s maintenant, un pont num\u00e9rique vers leurs clients resteront \u00e0 la tra\u00eene et perdront en confiance, et en chiffre d&rsquo;affaires\u00a0\u00bb.<\/p>\n\n<p><strong>Source<\/strong>\u2009: communiqu\u00e9 de presse <a href=\"https:\/\/www.localsearch.ch\/\" target=\"_blank\" rel=\"noopener\">localsearch<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une r\u00e9cente \u00e9tude men\u00e9e par localsearch et la Haute \u00c9cole de Lucerne (HSLU) montre que les PME suisses passent \u00e0 c\u00f4t\u00e9 d&rsquo;un important potentiel num\u00e9rique sur le march\u00e9\u2009: le foss\u00e9 entre les besoins des clients et l&rsquo;offre num\u00e9rique est vraiment profond. Le monde num\u00e9rique \u00e9volue \u00e0 une vitesse fulgurante\u2009: l&rsquo;intelligence artificielle, les nouveaux syst\u00e8mes de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les PME suisses passent \u00e0 c\u00f4t\u00e9 d&#039;un important potentiel num\u00e9rique\u2009! &#8211; Swiss Digital Center<\/title>\n<meta name=\"description\" content=\"Une r\u00e9cente \u00e9tude men\u00e9e par localsearch et la Haute \u00c9cole de Lucerne (HSLU) montre que les PME suisses passent \u00e0 c\u00f4t\u00e9 d&#039;un 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