{"id":16148,"date":"2026-03-04T16:07:59","date_gmt":"2026-03-04T15:07:59","guid":{"rendered":"https:\/\/swissdigitalcenter.ch\/?p=16148"},"modified":"2026-03-04T16:09:50","modified_gmt":"2026-03-04T15:09:50","slug":"anzere-fait-parler-ses-datas-pour-optimiser-son-offre-touristique","status":"publish","type":"post","link":"https:\/\/swissdigitalcenter.ch\/fr\/news\/anzere-fait-parler-ses-datas-pour-optimiser-son-offre-touristique\/","title":{"rendered":"Anz\u00e8re\u00a0fait parler\u00a0ses\u00a0datas\u00a0pour optimiser son offre touristique\u00a0"},"content":{"rendered":"\n

Dans un march\u00e9 touristique de montagne de plus en plus concurrentiel, les destinations doivent d\u00e9sormais s’appuyer sur des donn\u00e9es pr\u00e9cises pour prendre les bonnes d\u00e9cisions. Anz\u00e8re Tourisme<\/a> a fait ce choix en s’\u00e9quipant d’une plateforme compl\u00e8te de visualisation des donn\u00e9es d\u00e9velopp\u00e9e par\u00a0les entreprises valaisannes\u00a0Travel\u00a0Data<\/a> et\u00a0Visioos<\/a>. Un investissement qui permet \u00e0 la station valaisanne de piloter finement son activit\u00e9, d’anticiper les tendances et de coordonner l’ensemble de ses acteurs autour d’une strat\u00e9gie commune.<\/strong>\u00a0<\/p>\n\n\n\n

\u00ab\u2009En\u00a0coulisses\u00a0de l\u2019activit\u00e9 de notre station, l’office de tourisme,\u00a0les remont\u00e9es m\u00e9caniques\u00a0et les h\u00e9bergeurs,\u00a0nous\u00a0dotons\u00a0d’outils pour faire en sorte que vous arriviez chez nous et que \u00e7a se passe le\u00a0mieux\u00a0possible\u2009<\/em>\u00bb, pr\u00e9cise St\u00e9phanie\u00a0Dijkman<\/a>, directrice d\u2019Anz\u00e8re Tourisme.\u00a0<\/p>\n\n\n\n

Ma\u00efdi\u00a0Vanderhaeghe<\/a>, senior consultant chez\u00a0Travel\u00a0Data, rappelle\u00a0quant \u00e0 lui\u00a0les enjeux\u2009: \u00ab\u2009L’\u00e9conomie touristique en montagne est param\u00e9tr\u00e9e par deux acteurs importants\u2009: les domaines skiables d’un c\u00f4t\u00e9, l’h\u00e9bergement touristique de l’autre\u2009<\/em>\u00bb. Ces op\u00e9rateurs font face \u00e0 une d\u00e9pendance forte au march\u00e9, influenc\u00e9e par la m\u00e9t\u00e9o et la sant\u00e9 \u00e9conomique des diff\u00e9rentes client\u00e8les.\u00a0<\/p>\n\n\n\n

Le d\u00e9fi est\u00a0donc\u00a0de taille, notamment parce que ces op\u00e9rateurs ont des charges de fonctionnement\u00a0hautes, en g\u00e9n\u00e9ral fixes, et des investissements n\u00e9cessaires \u00e9galement importants.\u00a0\u00ab\u2009Il y a une\u00a0n\u00e9cessit\u00e9 de volume\u00a0de client\u00e8le, qu\u2019il faut observer et comprendre pour prendre des d\u00e9cisions\u00a0les\u00a0plus \u00e9clair\u00e9es\u00a0possibles<\/em>\u2009\u00bb.\u00a0<\/p>\n\n\n\n

Une plateforme compl\u00e8te de monitoring<\/strong>\u00a0<\/h3>\n\n\n\n

La solution Destination Lens<\/strong>, d\u00e9velopp\u00e9e en partenariat entre\u00a0Travel\u00a0Data et\u00a0Visioos, se divise en deux volets compl\u00e9mentaires. \u00ab\u2009Travel\u00a0Data monitore l’ensemble de l’activit\u00e9 autour de la fr\u00e9quentation touristique et de l’h\u00e9bergement.\u00a0Visioos\u00a0g\u00e8re\u00a0les activit\u00e9s de loisirs au sens large via les donn\u00e9es de\u00a0Mobility\u00a0Insight de Swisscom<\/em>\u2009\u00bb, explique\u00a0Ma\u00efdi\u00a0Vanderhaeghe.\u00a0<\/p>\n\n\n\n

La plateforme permet de r\u00e9cup\u00e9rer la donn\u00e9e aupr\u00e8s des h\u00e9bergeurs et des entit\u00e9s exploitantes de loisirs. Les donn\u00e9es sont contr\u00f4l\u00e9es, corrig\u00e9es au besoin, puis agr\u00e9g\u00e9es pour les rendre visuellement compr\u00e9hensibles. Pour Anz\u00e8re, les r\u00e9sultats sont imm\u00e9diats. Le dashboard permet de suivre en temps r\u00e9el l’\u00e9volution des r\u00e9servations.  <\/p>\n\n\n\n

Des insights pr\u00e9cieux pour ajuster la strat\u00e9gie<\/strong>\u00a0<\/h3>\n\n\n\n

Les donn\u00e9es\u00a0r\u00e9colt\u00e9es\u00a0permettent d’identifier les dynamiques de march\u00e9. \u00ab\u2009Il y a des mesures assez fines qui permettent de dire\u2009: l\u00e0, on a un creux sur certaines client\u00e8les, il va falloir qu’on pousse une action marketing\u2009<\/em>\u00bb, pr\u00e9cise\u00a0Ma\u00efdi\u00a0Vanderhaeghe.\u00a0La plateforme r\u00e9v\u00e8le \u00e9galement les habitudes de r\u00e9servation, autant d\u2019informations essentielles pour adapter les campagnes marketing\u00a0et les lancer\u00a0au bon moment.\u00a0<\/p>\n\n\n\n

\u00ab\u2009Pour moi, en tant que directrice, j’arrive non seulement \u00e0 f\u00e9d\u00e9rer tous les acteurs autour de ces informations, mais aussi \u00e0 les convaincre de prendre les bonnes d\u00e9cisions<\/em>\u2009\u00bb, souligne St\u00e9phanie\u00a0Dijkman. \u00ab\u2009Les donn\u00e9es visualis\u00e9es sont\u00a0vraiment une aide \u00e0 la prise de d\u00e9cision,\u00a0au lieu de juste faire \u00e0 l’intuition<\/em>\u2009\u00bb.\u00a0<\/p>\n\n\n\n

L’exp\u00e9rience client au c\u0153ur des pr\u00e9occupations<\/strong>\u00a0<\/h3>\n\n\n\n

Si la plateforme a une dimension \u00e9conomique \u00e9vidente, l’exp\u00e9rience client reste centrale. \u00ab\u2009Le but, c’est de pouvoir ramener du chiffre d’affaires au territoire avec des\u00a0clients\u00a0qui sont contents\u00a0de la prestation propos\u00e9e<\/em>\u2009\u00bb, rappelle St\u00e9phanie\u00a0Dijkman.\u00a0<\/p>\n\n\n\n

Les donn\u00e9es permettent ainsi de programmer les navettes en fonction de l’affluence, de planifier les animations pendant les p\u00e9riodes creuses, ou d’anticiper les probl\u00e8mes de stationnement les jours de pointe. \u00ab\u2009On utilise ces outils pour renforcer notre pilotage \u00e0 la fois au niveau du marketing, mais aussi au niveau de l’op\u00e9rationnel\u2009<\/em>\u00bb, conclut St\u00e9phanie\u00a0Dijkman.\u00a0<\/p>\n\n\n\n

Propos recueillis lors de la\u00a0Swiss\u00a0Digital Conf\u00e9rence 2026<\/em>\u00a0<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Dans un march\u00e9 touristique de montagne de plus en plus concurrentiel, les destinations doivent d\u00e9sormais s’appuyer sur des donn\u00e9es pr\u00e9cises pour prendre les bonnes d\u00e9cisions. Anz\u00e8re Tourisme a fait ce choix en s’\u00e9quipant d’une plateforme compl\u00e8te de visualisation des donn\u00e9es d\u00e9velopp\u00e9e par\u00a0les entreprises valaisannes\u00a0Travel\u00a0Data et\u00a0Visioos. Un investissement qui permet \u00e0 la station valaisanne de piloter […]<\/p>\n","protected":false},"author":13,"featured_media":16149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nAnz\u00e8re\u00a0fait parler\u00a0ses\u00a0datas\u00a0pour optimiser son offre touristique\u00a0 – Swiss Digital Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissdigitalcenter.ch\/fr\/news\/anzere-fait-parler-ses-datas-pour-optimiser-son-offre-touristique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anz\u00e8re\u00a0fait parler\u00a0ses\u00a0datas\u00a0pour optimiser son offre touristique\u00a0 – Swiss Digital Center\" \/>\n<meta property=\"og:description\" content=\"Dans un march\u00e9 touristique de montagne de plus en plus concurrentiel, les destinations doivent d\u00e9sormais s’appuyer sur des donn\u00e9es pr\u00e9cises pour prendre les bonnes d\u00e9cisions. 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