{"id":16822,"date":"2026-06-22T15:58:42","date_gmt":"2026-06-22T13:58:42","guid":{"rendered":"https:\/\/swissdigitalcenter.ch\/?p=16822"},"modified":"2026-06-22T16:02:51","modified_gmt":"2026-06-22T14:02:51","slug":"telecommunications-valaiscom","status":"publish","type":"post","link":"https:\/\/swissdigitalcenter.ch\/fr\/news\/telecommunications-valaiscom\/","title":{"rendered":"T\u00e9l\u00e9communications\u2009: la PME haut-valaisanne Valaiscom tient le cap gr\u00e2ce \u00e0 ses services de proximit\u00e9"},"content":{"rendered":"\n

Gr\u00e2ce \u00e0 son ancrage r\u00e9gional fort, la soci\u00e9t\u00e9 Valaiscom AG<\/a>, dont le si\u00e8ge se trouve \u00e0 Brigue, s\u2019impose sur le march\u00e9 tr\u00e8s concurrentiel des t\u00e9l\u00e9communications. Le PDG Pascal Ebener<\/a> \u00e9voque le d\u00e9ploiement de la fibre optique, qui devrait couvrir l\u2019ensemble du Haut-Valais dans les ann\u00e9es \u00e0 venir, le d\u00e9veloppement de son entreprise et les raisons pour lesquelles il souhaite \u00ab\u2009mettre de l\u2019\u00e9motion\u2009\u00bb en lien avec l\u2019internet.<\/strong><\/p>\n\n\n\n

\u00ab\u2009Chez nous, les clients peuvent encore venir poser leurs questions en magasin\u2009\u00bb, explique le CEO Pascal Ebener. C\u2019est exactement ce qui r\u00e9sume la devise de Valaiscom AG\u2009: \u00ab\u2009On ne peut pas faire plus r\u00e9gional\u2009\u00bb. L\u2019entreprise s\u2019est donn\u00e9 pour mission de servir la r\u00e9gion et ses habitants. Cette orientation est rest\u00e9e inchang\u00e9e depuis la cr\u00e9ation de Valaiscom en 1980. Tout comme la mission de l\u2019entreprise, qui consiste \u00e0 \u00e9tendre l\u2019offre de services de t\u00e9l\u00e9communications tels que l\u2019Internet, la t\u00e9l\u00e9phonie ou la t\u00e9l\u00e9phonie mobile dans le Haut-Valais.<\/p>\n\n\n\n

\u00ab\u2009Aujourd\u2019hui, nous sommes un op\u00e9rateur de t\u00e9l\u00e9communications solidement ancr\u00e9 et soutenu par la r\u00e9gion\u2009\u00bb, souligne M. Ebener. Au fil des ans, Valaiscom est pass\u00e9e d\u2019un simple fournisseur d\u2019infrastructures \u00e0 un prestataire \u00e0 360 degr\u00e9s, proposant des services aux particuliers et aux entreprises. Cependant, avec l\u2019\u00e9volution constante de la technologie et l\u2019ouverture du march\u00e9, la concurrence s\u2019est \u00e9galement intensifi\u00e9e. Pascal Ebener \u00e9voque une lutte acharn\u00e9e entre les op\u00e9rateurs de tout le pays.<\/p>\n\n\n\n

De la r\u00e9gion pour la r\u00e9gion<\/strong><\/h2>\n\n\n\n

Pascal Ebener dirige Valaiscom depuis un peu plus de deux ans. \u00ab\u2009Ma principale motivation pour relever ce d\u00e9fi a \u00e9t\u00e9 l\u2019id\u00e9e d\u2019un projet g\u00e9n\u00e9rationnel de d\u00e9ploiement de la fibre optique dans le Haut-Valais, que nous soutenons\u2009\u00bb, explique-t-il. En collaboration avec Danet AG, qui, comme Valaiscom, est une filiale de ValaisNET Holding AG, \u00ab\u2009nous formons une sorte de coop\u00e9rative qui s\u2019occupe du d\u00e9ploiement de la fibre optique sur l\u2019ensemble du territoire et fait du Haut-Valais l\u2019une des r\u00e9gions les mieux desservies de tout le pays\u2009\u00bb. Alors que Danet est charg\u00e9e du d\u00e9ploiement en collaboration avec Swisscom, Valaiscom assure la couverture du r\u00e9seau.<\/p>\n\n\n\n

Ce projet de d\u00e9veloppement, qui est d\u00e9sormais bien avanc\u00e9 et dont la quatri\u00e8me phase devrait s\u2019achever d\u2019ici 2031, a pour objectif de raccorder toutes les communes du Haut-Valais au r\u00e9seau de fibre optique. Aujourd\u2019hui d\u00e9j\u00e0, environ 40\u20190000 des 60\u2019000 foyers et entreprises vis\u00e9s sont raccord\u00e9s au r\u00e9seau de fibre optique. \u00ab\u2009On ne peut pas faire mieux dans le Haut-Valais\u2009\u00bb, affirme Pascal Ebener avec conviction. Il souligne que les clients de Valaiscom, gr\u00e2ce \u00e0 leurs abonnements, apportent une contribution importante \u00e0 l\u2019extension du r\u00e9seau et soutiennent ainsi le d\u00e9veloppement de la r\u00e9gion. \u00ab\u2009Qu\u2019il s\u2019agisse de clients priv\u00e9s ou professionnels, nous avons besoin de chacun d\u2019entre eux.\u2009\u00bb<\/p>\n\n\n\n

Un Internet stable comme produit phare<\/strong><\/h2>\n\n\n\n

Les 25 collaborateurs, dont trois apprentis, sont \u00e0 pied d\u2019\u0153uvre jour apr\u00e8s jour. L\u2019\u00e9quipe de Valaiscom travaille dans les domaines de la technique, du service client et de la vente, jusqu\u2019au marketing au si\u00e8ge de Brigue, ou s\u2019occupe des onze centres r\u00e9partis dans le Haut-Valais.<\/p>\n\n\n\n

Le produit phare de Valaiscom est l\u2019offre d\u2019un acc\u00e8s Internet stable. Sur cette base, diff\u00e9rents services, tels que l\u2019exp\u00e9rience TV ou la t\u00e9l\u00e9phonie, sont disponibles selon l\u2019abonnement pour les clients priv\u00e9s et professionnels. Pour ces services, l\u2019entreprise travaille en \u00e9troite collaboration avec Quickline \u2013 elle est l\u2019un des 24 partenaires r\u00e9gionaux et d\u00e9tient \u00e9galement une participation financi\u00e8re dans Quickline Holding. Au final, l\u2019objectif est d\u2019offrir \u00e0 la population du Haut-Valais et aux vacanciers des prestations de la meilleure qualit\u00e9 possible et avec un rapport qualit\u00e9-prix attractif.<\/p>\n\n\n\n

Rendre Internet plus attrayant<\/strong><\/h2>\n\n\n\n

Les d\u00e9buts de Pascal Ebener dans l\u2019entreprise ont \u00e9t\u00e9 intenses et passionnants. En tant qu\u2019\u00e9lectricien de formation et gr\u00e2ce \u00e0 son exp\u00e9rience en marketing et en vente, ce secteur d\u2019activit\u00e9 ne lui \u00e9tait certes pas \u00e9tranger. Il a n\u00e9anmoins \u00e9t\u00e9 surpris par sa complexit\u00e9. \u00ab\u2009Je n\u2019aurais jamais imagin\u00e9 que tout ce qu\u2019il faut pour surfer chez soi soit aussi complexe\u2009\u00bb, souligne-t-il. \u00c0 cela s\u2019ajoute la concurrence acharn\u00e9e, qu\u2019il n\u2019avait pas non plus jug\u00e9e aussi intense en la regardant de l\u2019ext\u00e9rieur. Il se r\u00e9jouit de pouvoir compter sur une \u00e9quipe motiv\u00e9e et dynamique. \u00ab\u2009Avec de la volont\u00e9, on peut faire beaucoup. Notre \u00e9quipe fait un super boulot\u2009\u00bb, r\u00e9sume-t-il.<\/p>\n\n\n\n

Pascal Ebener souhaite que l\u2019Internet rassemble \u00e0 nouveau, au lieu de diviser. Il parle d\u2019\u00ab\u2009\u00e9motionnalisation\u2009\u00bb et entend par l\u00e0 l\u2019id\u00e9e de socialisation \u00e0 travers des exp\u00e9riences communes. \u00ab\u2009Nous voulons redonner plus de place \u00e0 l\u2019image d\u2019une famille assise ensemble devant la t\u00e9l\u00e9vision et discutant de ce qu\u2019elle vient de voir. Notre publicit\u00e9 est con\u00e7ue pour donner une place \u00e0 ce th\u00e8me\u2009\u00bb, explique-t-il. \u00ab\u2009Aujourd\u2019hui, beaucoup ont les yeux riv\u00e9s sur leur t\u00e9l\u00e9phone portable ou portent m\u00eame des \u00e9couteurs \u00e0 table.\u2009\u00bb Pascal Ebener cite comme exemple la communication interne dans les entreprises. On exige souvent que la communication interne soit renforc\u00e9e au sein des entreprises. \u00ab\u2009Et qu\u2019en est-il des familles\u2009?\u2009\u00bb, se demande-t-il.<\/p>\n\n\n\n

R\u00e9compenser les clients fid\u00e8les, gagner de nouveaux clients<\/strong><\/h2>\n\n\n\n

Pascal Ebener parle d\u2019un revirement de tendance qui a pu \u00eatre obtenu. Apr\u00e8s avoir perdu des clients sur un march\u00e9 satur\u00e9 \u2013 comme la plupart des autres op\u00e9rateurs \u2013, le nombre de clients de Valaiscom s\u2019est r\u00e9cemment stabilis\u00e9. \u00ab\u2009Lorsqu\u2019un op\u00e9rateur propose une nouvelle promotion, il faut se battre pour chaque client. La distribution est un secteur difficile\u2009\u00bb, souligne-t-il. Il est donc d\u2019autant plus important de rester attractif et d\u2019attirer de nouveaux clients avec des offres int\u00e9ressantes. Mais il faut aussi mettre en avant ses propres atouts, parmi lesquels il cite l\u2019ancrage r\u00e9gional. \u00ab\u2009Sans la population du Haut-Valais, Valaiscom n\u2019existerait pas. Chaque client est le bienvenu chez nous\u2009\u00bb, conclut-il.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 son ancrage r\u00e9gional fort, la soci\u00e9t\u00e9 Valaiscom AG, dont le si\u00e8ge se trouve \u00e0 Brigue, s\u2019impose sur le march\u00e9 tr\u00e8s concurrentiel des t\u00e9l\u00e9communications. Le PDG Pascal Ebener \u00e9voque le d\u00e9ploiement de la fibre optique, qui devrait couvrir l\u2019ensemble du Haut-Valais dans les ann\u00e9es \u00e0 venir, le d\u00e9veloppement de son entreprise et les raisons […]<\/p>\n","protected":false},"author":13,"featured_media":16823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nT\u00e9l\u00e9communications\u2009: la PME haut-valaisanne Valaiscom tient le cap gr\u00e2ce \u00e0 ses services de proximit\u00e9 – Swiss Digital Center<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 son ancrage r\u00e9gional fort, la soci\u00e9t\u00e9 Valaiscom AG, dont le si\u00e8ge se trouve \u00e0 Brigue, s\u2019impose sur le march\u00e9 tr\u00e8s concurrentiel des 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