{"id":9904,"date":"2023-04-04T14:34:48","date_gmt":"2023-04-04T12:34:48","guid":{"rendered":"https:\/\/swissdigitalcenter.ch\/?p=9904"},"modified":"2023-04-04T14:36:16","modified_gmt":"2023-04-04T12:36:16","slug":"comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite","status":"publish","type":"post","link":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/","title":{"rendered":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

L<\/strong>a mise en place d\u2019un logiciel de gestion de la donn\u00e9e client (CRM) ne s\u2019improvise pas. Si elle est bien r\u00e9fl\u00e9chie, elle permet au final d\u2019obtenir un gain de productivit\u00e9 pour les PME, ainsi qu\u2019une hausse des taux de satisfaction pour les clients. L\u2019investissement en vaut donc la peine, selon Christophe Arn<\/a>, consultant ind\u00e9pendant et fondateur de Smarsys<\/a>. Ce dernier \u00e9tait l\u2019invit\u00e9 d\u2019une conf\u00e9rence InnoVibes<\/a>, organis\u00e9e en mars 2023 au Campus Energypolis de Sion. Il a donn\u00e9 quelques cl\u00e9s essentielles pour la mise en place d\u2019un CRM efficace et adapt\u00e9.<\/b><\/p>

La gestion de la relation client, c\u2019est l\u2019ensemble des mesures mises en \u0153uvre pour comprendre ce que font et ce que veulent les clients. \u00ab\u2009Le parcours client est une activit\u00e9 marketing au d\u00e9part, qui permet d\u2019assurer une prise de conscience du march\u00e9. Ensuite, on essaie de g\u00e9n\u00e9rer des prospects que l\u2019on pourra amener \u00e0 l\u2019acte d\u2019achat. In fine, le but est de garder et de fid\u00e9liser le client\u2009\u00bb, pr\u00e9cise Christophe Arn en pr\u00e9ambule.<\/p>

Les CRM sont en lien avec des t\u00e2ches marketing, mais \u00e9galement avec celles de la vente et du service client. \u00ab\u2009Ce sont des plateformes logicielles qui vont permettre de regrouper l\u2019ensemble des interactions et des donn\u00e9es des clients, afin d\u2019obtenir une vue \u00e0 360 degr\u00e9s\u2009\u00bb. Elles offrent aussi l’opportunit\u00e9 de partager les donn\u00e9es utiles dans l\u2019ensemble de l\u2019entreprise. Les donn\u00e9es sont ainsi maintenues de mani\u00e8re la plus coh\u00e9rente possible.<\/p>

Une multitude d\u2019outils \u00e0 disposition sur le march\u00e9<\/h3>

Une multitude d\u2019outils sont actuellement disponibles sur le march\u00e9. Parmi les plus cit\u00e9es, on trouve des plateformes telles que Salesforce, Hubspot, Zoho, Monday, Oracle, Microsoft Dynamics ou encore Freshworks.<\/p>

En fonction de vos besoins, les solutions ne sont pas les m\u00eames. Suivant la probl\u00e9matique que vous tentez de r\u00e9soudre, les outils peuvent varier. \u00ab\u2009Il n\u2019y a pas de mauvais choix. Ce qui compte, c\u2019est la r\u00e9flexion que vous allez faire en amont de la mise en place du CRM. Si c\u2019est bien amen\u00e9 et pens\u00e9, vous allez arriver \u00e0 un r\u00e9sultat positif\u2009\u00bb.<\/p>

Mode d\u2019emploi pour la mise en place<\/h3>

Du coup, comment (bien) mettre en place un CRM\u2009? \u00ab\u2009Il faut se pr\u00e9parer, mais il ne suffit pas de choisir un outil et de souscrire \u00e0 un abonnement\u2009\u00bb, avertit Christophe Arn. Tout d\u2019abord, il faut d\u00e9finir une vision et une strat\u00e9gie. \u00ab\u2009Une vision claire de ce que l\u2019on veut faire, au-del\u00e0 de simplement g\u00e9rer les clients, est n\u00e9cessaire\u2009\u00bb. Il s\u2019agit \u00e9galement de fixer un ou des objectifs concrets, avec une strat\u00e9gie claire pour les atteindre.<\/p>

Ensuite, il est important de supprimer au maximum les silos m\u00e9tiers (vente, marketing\u2026) et leur donner des objectifs qui parlent \u00e0 chaque m\u00e9tier. \u00ab\u2009L\u2019id\u00e9e est d\u2019impliquer d\u00e8s le d\u00e9but les \u00e9quipes, qui doivent avoir leur mot \u00e0 dire lors de la mise en place de la solution. Il est essentiel de leur lib\u00e9rer du temps pour la mise en place de l\u2019outil\u2009\u00bb.\u00a0<\/span><\/p>

Le parcours client doit aussi \u00eatre d\u00e9fini de mani\u00e8re claire et le d\u00e9crire. En parall\u00e8le, les donn\u00e9es d\u00e9j\u00e0 disponibles dans l\u2019entreprise sont \u00e0 collecter. \u00ab\u2009Des gens dans l\u2019organisation doivent \u00eatre responsables de ces donn\u00e9es et les suivre au quotidien\u2009\u00bb. Le choix de la technologie intervient presque en dernier, juste avant les mesures du succ\u00e8s, qui cl\u00f4turent le processus.<\/p>

Les huit bonnes pratiques<\/h3>

Christophe Arn a \u00e9galement donn\u00e9 huit bonnes pratiques pour la mise en place d\u2019un CRM :\u00a0<\/p>

1. Se fixer un objectif concret et identifier une probl\u00e9matique \u00e0 r\u00e9soudre avant de commencer
2. Pr\u00e9f\u00e9rer une solution cloud, qui est cinq fois plus rapide et deux fois moins ch\u00e8re
3. Quantifier les objectifs et d\u00e9finir des crit\u00e8res de succ\u00e8s
4. Identifier les personnes qui vont s\u2019occuper de \u00ab\u2009nourrir\u2009\u00bb le syst\u00e8me au sein de l\u2019entreprise
5. Co-designer ensemble, en construisant la solution avec la participation des employ\u00e9s
6. D\u00e9marrer petit puis \u00e9voluer de mani\u00e8re agile et rapide, en rajoutant des modules ou des objectifs par la suite
7. Prendre soin des donn\u00e9es, qui sont un v\u00e9ritable actif de votre entreprise
8. Exploiter les donn\u00e9es et comparer les objectifs avec ce qui \u00e9tait imagin\u00e9 au d\u00e9but<\/p>

Le chemin n\u2019est pas toujours facile, mais cela en vaut la peine. \u00ab\u2009A la fin, les entreprises obtiennent des hausses de productivit\u00e9, une augmentation de la satisfaction clients, des donn\u00e9es document\u00e9es. C\u2019est ce \u00e0 quoi on peut aspirer, avec un retour sur investissement important\u2009\u00bb, conclut Christophe Arn.<\/p>

\u00a0<\/p>

Propos recueillis le 10 mars 2022 lors de la Conf\u00e9rence InnoVibes<\/a><\/p>

Visionnez le replay de la conf\u00e9rence<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
Christophe Arn lors de la conf\u00e9rence Innovibes en mars 2023<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La mise en place d\u2019un logiciel de gestion de la donn\u00e9e client (CRM) ne s\u2019improvise pas. Si elle est bien r\u00e9fl\u00e9chie, elle permet au final d\u2019obtenir un gain de productivit\u00e9 pour les PME, ainsi qu\u2019une hausse des taux de satisfaction pour les clients. L\u2019investissement en vaut donc la peine, selon Christophe Arn, consultant ind\u00e9pendant et […]<\/p>\n","protected":false},"author":13,"featured_media":9920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nComment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? – Swiss Digital Center<\/title>\n<meta name=\"description\" content=\"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? D\u00e9couvrez les 8 bonnes pratiques de Christophe Arn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? – Swiss Digital Center\" \/>\n<meta property=\"og:description\" content=\"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? D\u00e9couvrez les 8 bonnes pratiques de Christophe Arn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/\" \/>\n<meta property=\"og:site_name\" content=\"Swiss Digital Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TechnoPoleDeSierre\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T12:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T12:36:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissdigitalcenter.ch\/wp-content\/uploads\/2023\/04\/MEL-Rencontre-Nendaz-e1680611635735-1024x399.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"swissdigitalcenter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tpolesierre\" \/>\n<meta name=\"twitter:site\" content=\"@tpolesierre\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"swissdigitalcenter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/\"},\"author\":{\"name\":\"swissdigitalcenter\",\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#\\\/schema\\\/person\\\/549d5749319458b83509064648b2242e\"},\"headline\":\"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009?\",\"datePublished\":\"2023-04-04T12:34:48+00:00\",\"dateModified\":\"2023-04-04T12:36:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/\"},\"wordCount\":840,\"publisher\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/MEL-Rencontre-Nendaz-e1680611635735.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/\",\"url\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/\",\"name\":\"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? – Swiss Digital Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/MEL-Rencontre-Nendaz-e1680611635735.png\",\"datePublished\":\"2023-04-04T12:34:48+00:00\",\"dateModified\":\"2023-04-04T12:36:16+00:00\",\"description\":\"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? D\u00e9couvrez les 8 bonnes pratiques de Christophe Arn.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/#primaryimage\",\"url\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/MEL-Rencontre-Nendaz-e1680611635735.png\",\"contentUrl\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/MEL-Rencontre-Nendaz-e1680611635735.png\",\"width\":6912,\"height\":2695},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/news\\\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/category\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/\",\"name\":\"Swiss Digital Center\",\"description\":\"La digitalisation au c\u0153ur des Alpes\",\"publisher\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#organization\",\"name\":\"Swiss Digital Center\",\"url\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/favicon-1.png\",\"contentUrl\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/favicon-1.png\",\"width\":512,\"height\":512,\"caption\":\"Swiss Digital Center\"},\"image\":{\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TechnoPoleDeSierre\",\"https:\\\/\\\/x.com\\\/tpolesierre\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/swissdigitalcenter.ch\\\/fr\\\/#\\\/schema\\\/person\\\/549d5749319458b83509064648b2242e\",\"name\":\"swissdigitalcenter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4791eafe5719edf526191026a6a109efc968e1027c74dab1dc097206cecde43e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4791eafe5719edf526191026a6a109efc968e1027c74dab1dc097206cecde43e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4791eafe5719edf526191026a6a109efc968e1027c74dab1dc097206cecde43e?s=96&d=mm&r=g\",\"caption\":\"swissdigitalcenter\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? – Swiss Digital Center","description":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? D\u00e9couvrez les 8 bonnes pratiques de Christophe Arn.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? – Swiss Digital Center","og_description":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? D\u00e9couvrez les 8 bonnes pratiques de Christophe Arn.","og_url":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/","og_site_name":"Swiss Digital Center","article_publisher":"https:\/\/www.facebook.com\/TechnoPoleDeSierre","article_published_time":"2023-04-04T12:34:48+00:00","article_modified_time":"2023-04-04T12:36:16+00:00","og_image":[{"width":1024,"height":399,"url":"https:\/\/swissdigitalcenter.ch\/wp-content\/uploads\/2023\/04\/MEL-Rencontre-Nendaz-e1680611635735-1024x399.png","type":"image\/png"}],"author":"swissdigitalcenter","twitter_card":"summary_large_image","twitter_creator":"@tpolesierre","twitter_site":"@tpolesierre","twitter_misc":{"\u00c9crit par":"swissdigitalcenter","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/#article","isPartOf":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/"},"author":{"name":"swissdigitalcenter","@id":"https:\/\/swissdigitalcenter.ch\/fr\/#\/schema\/person\/549d5749319458b83509064648b2242e"},"headline":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009?","datePublished":"2023-04-04T12:34:48+00:00","dateModified":"2023-04-04T12:36:16+00:00","mainEntityOfPage":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/"},"wordCount":840,"publisher":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/#organization"},"image":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/#primaryimage"},"thumbnailUrl":"https:\/\/swissdigitalcenter.ch\/wp-content\/uploads\/2023\/04\/MEL-Rencontre-Nendaz-e1680611635735.png","articleSection":["News"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/","url":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/","name":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? – Swiss Digital Center","isPartOf":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/#primaryimage"},"image":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/#primaryimage"},"thumbnailUrl":"https:\/\/swissdigitalcenter.ch\/wp-content\/uploads\/2023\/04\/MEL-Rencontre-Nendaz-e1680611635735.png","datePublished":"2023-04-04T12:34:48+00:00","dateModified":"2023-04-04T12:36:16+00:00","description":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009? D\u00e9couvrez les 8 bonnes pratiques de Christophe Arn.","breadcrumb":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/#primaryimage","url":"https:\/\/swissdigitalcenter.ch\/wp-content\/uploads\/2023\/04\/MEL-Rencontre-Nendaz-e1680611635735.png","contentUrl":"https:\/\/swissdigitalcenter.ch\/wp-content\/uploads\/2023\/04\/MEL-Rencontre-Nendaz-e1680611635735.png","width":6912,"height":2695},{"@type":"BreadcrumbList","@id":"https:\/\/swissdigitalcenter.ch\/fr\/news\/comment-mettre-en-place-un-crm-dans-votre-pme-et-gagner-en-productivite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/swissdigitalcenter.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/swissdigitalcenter.ch\/fr\/category\/news\/"},{"@type":"ListItem","position":3,"name":"Comment mettre en place un CRM dans votre PME et gagner en productivit\u00e9\u2009?"}]},{"@type":"WebSite","@id":"https:\/\/swissdigitalcenter.ch\/fr\/#website","url":"https:\/\/swissdigitalcenter.ch\/fr\/","name":"Swiss Digital Center","description":"La digitalisation au c\u0153ur des Alpes","publisher":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swissdigitalcenter.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/swissdigitalcenter.ch\/fr\/#organization","name":"Swiss Digital Center","url":"https:\/\/swissdigitalcenter.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/swissdigitalcenter.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/swissdigitalcenter.ch\/wp-content\/uploads\/2020\/07\/favicon-1.png","contentUrl":"https:\/\/swissdigitalcenter.ch\/wp-content\/uploads\/2020\/07\/favicon-1.png","width":512,"height":512,"caption":"Swiss Digital Center"},"image":{"@id":"https:\/\/swissdigitalcenter.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TechnoPoleDeSierre","https:\/\/x.com\/tpolesierre"]},{"@type":"Person","@id":"https:\/\/swissdigitalcenter.ch\/fr\/#\/schema\/person\/549d5749319458b83509064648b2242e","name":"swissdigitalcenter","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/4791eafe5719edf526191026a6a109efc968e1027c74dab1dc097206cecde43e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4791eafe5719edf526191026a6a109efc968e1027c74dab1dc097206cecde43e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4791eafe5719edf526191026a6a109efc968e1027c74dab1dc097206cecde43e?s=96&d=mm&r=g","caption":"swissdigitalcenter"}}]}},"_links":{"self":[{"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/posts\/9904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/comments?post=9904"}],"version-history":[{"count":12,"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/posts\/9904\/revisions"}],"predecessor-version":[{"id":9925,"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/posts\/9904\/revisions\/9925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/media\/9920"}],"wp:attachment":[{"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/media?parent=9904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/categories?post=9904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swissdigitalcenter.ch\/fr\/wp-json\/wp\/v2\/tags?post=9904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}